There is a slight hesitation to reflect on what has been positive for any business over the last few months as so many families have been affected by the recent pandemic (the name never to be mentioned), however life does and must go on. The pandemic has forced many businesses to very quickly rethink and reposition, to pivot not just to keep the business moving but to emerge out of the pandemic ahead of the pack.

It seems odd to suggest we have accelerated in this process to bring closer the inevitability of progress towards a more dynamic business economy where technology takes centre-stage.

The positive long term outcome far outweighs the negative impact in the short term.


It appears to be exactly what has happened. The navigation towards the future advancements in a robust digital world always remained in focus. We have just exponentially increased the speed of transformation to get there sooner. For validation look at the high streets, the major U.K. retailers are closing 10-20% of stores and unfortunately jobs lost, whilst e-commerce is still on track year on year to exponential growth. This was always going to happen just circumstances and events have allowed the band aid to be torn off rather than gently peeled over a number of years.

The majority of mainstream media channels are reporting the most serious financial crisis in 100 years. Whilst this is yet to be proven the very prospect of this news has sent serious shockwaves through the Supply Chain community left wondering will there be a customer left to serve when the lockdown eases its way back to somewhat normal.

If you consider that e-commerce is booming then the question is undeniably this, does the Freight Forwarder have enough digital capability to manage the demand for faster transparent digital services that were planned for years in the future and they were perhaps already working towards digital transformation, but plans have now been brought forward 5 years. Can a Freight Forwarder sustain higher volume at lower competing rates now that what was supposed to be emerging in the next few years of progress have arrived all at once.

For the Supply Chain industry, in my opinion the positive long term outcome far outweighs the negative impact in the short term we are experiencing now. The next question is, are you ready?

So what sort of setup should a Freight Forwarder implement today? The answer is a combination of what they already know and what they didn’t know was possible.


When Buytasker set out to build their new Cargo Services platform which serves as a hybrid ERP for all participants in the Supply Chain, we estimated we would reach product maturity within the next three to five years. Turns out ‘Product Market Fit’ came to us much sooner than anticipated.

Whilst the fundamental features of the platform have largely remained the same vision the mission has slightly course corrected. The Freight Forwarder needs to reduce costs and overheads and align themselves with most suitable software solutions that can hybrid a digital partnership and get them ahead of the pack in this new digital world. To get a skin in the game of modern logistics especially e-commerce and remain there confidently strapped in for the next decade of growth.

We have committed to assist Freight Forwarders to make the necessary pivot to digital mastery by providing them with Buytasker’s new Cargo Forwarder platform. The white label software gives the forwarder the ability to connect 100’s of applications to their workflow and design automation tasks that can complete otherwise time consuming tasks in just seconds and keep moving their customers' cargo 24/7.

Buytasker is committed to providing these essential tools at the lowest possible costs with a clear purpose to reduce Freight Forwarders software operating overheads by 50-70% whilst increasing volume capacity and ultimately more profit for the Freight Forwarder.

So what sort of setup should a Freight Forwarder implement today? The answer is a combination of what they already know and what they didn’t know was possible.

A noticeable shift in loyalty that Carriers displayed to their Freight Forwarders began to emerge 12 months ago with a sequence of carrier led applications offering the Freight Forwarders customer a digitally adapted and transparent experience and threatening to cut them out of the chain. Then we saw the rise and media hype of the NVOCC with in-house development that has seen both sceptics and supporters of the industry shift. And finally we see more and more private investment money, stimulating the digital transformation of the Supply Chain.

We're connecting everything in the Supply Chain from customer journey, digital booking, productivity apps, cross border and domestic tracking, communication tools, real time carrier connectivity and payments through to last mile delivery.


So what can this mean for a Freight Forwarder clinging to customer loyalty without a bit or a byte in sight? It can leave the Freight Forwarder feeling vulnerable like they are on borrowed time.


This couldn’t be further from the truth.


Fundamentally the forwarder has to adapt and by releasing the Beta version of Buytasker’s Cargo Forwarder software early we were able to gather valuable feedback by asking the Freight Forwarder, “what do you want us to build?” Strategically steering the technology to exceed their expectations on what they thought they needed to what they can actually have.

Buytasker’s Beta trials are nearing completion and we will release version 8.0.3 in the second half of 2020, connecting everything in the Supply Chain from customer journey, digital booking, productivity apps, cross border and domestic tracking, communication tools, real time carrier connectivity and payments through to last mile delivery.

The message is clear, in this era that was lunged upon us early you need a strong digital workflow that can reduce your costs and provide an exceptional customer experience, providing a foundation for success in a game where there is now lots of big players on the board with significant amounts of cash to invest in digital solutions, that can further persuade market domination.

If you’re a Freight Forwarder it’s not too late to get involved in the Beta release ready for the global market uplift in August 2020.

Putting aside for a moment the doom and gloom of the last quarter, we are experiencing exciting and truly transformational times. A digital solution like Buytasker’s Cargo Forwarder gives a Freight Forwarder the power to equally match the grit and determination of these large cash inflated competitors to retain customer loyalty and overall improve their customer’s digital experience.

Supply Chain Automation


We are most certainly here for the Freight Forwarder for the long term. They are Buytasker’s customers and we will bring all of our digital force, energy, strength and might into supporting the longevity of their business, in a digital space where we are confident and steadfast in our vision to succeed.




Published on:

Wednesday, July 1, 2020